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	<title>SmartPay</title>
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	<title>SmartPay</title>
	<link>https://www.smartpaybrasil.com.br/</link>
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	<item>
		<title>Hello world!</title>
		<link>https://www.smartpaybrasil.com.br/2018/04/17/hello-world/</link>
					<comments>https://www.smartpaybrasil.com.br/2018/04/17/hello-world/#comments</comments>
		
		<dc:creator><![CDATA[@patrimonialsmart]]></dc:creator>
		<pubDate>Tue, 17 Apr 2018 14:18:50 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://www.smartpaybrasil.com.br/?p=1</guid>

					<description><![CDATA[<p>Welcome to WordPress. This is your first post. Edit or delete it, then start writing!</p>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2018/04/17/hello-world/">Hello world!</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Welcome to WordPress. This is your first post. Edit or delete it, then start writing!</p>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2018/04/17/hello-world/">Hello world!</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.smartpaybrasil.com.br/2018/04/17/hello-world/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>How to Start a Consulting Business</title>
		<link>https://www.smartpaybrasil.com.br/2016/09/14/how-to-start-a-consulting-business/</link>
					<comments>https://www.smartpaybrasil.com.br/2016/09/14/how-to-start-a-consulting-business/#respond</comments>
		
		<dc:creator><![CDATA[@patrimonialsmart]]></dc:creator>
		<pubDate>Wed, 14 Sep 2016 13:02:39 +0000</pubDate>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[firm]]></category>
		<guid isPermaLink="false">http://modeltheme.com/mt_konsulting/?p=6103</guid>

					<description><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day? Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable [&#8230;]</p>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/09/14/how-to-start-a-consulting-business/">How to Start a Consulting Business</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share <i>at least</i> a certain number of social media posts each day?</p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons.</p>
<p>This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png.</p>
<div class="text-element content-element">
<p><span id="more-6103"></span></p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png, jpg, sketch and psd.</p>
<p>Granted, <i>experimentation</i> can sound a bit intimidating. I know because I’ve worked with hundreds of entrepreneurs who feel that “social media tests” are some obscure tactics only data scientists can handle. Nothing could be farther from the truth.</p>
<div class="text-element content-element">
<p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-4375 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/ui-icons-filled-awwwards.png" alt="ui-icons-filled-awwwards" width="941" height="500" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards.png 941w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-300x159.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-768x408.png 768w" sizes="(max-width: 941px) 100vw, 941px" /></p>
<p>Given the right tools, and having adopted the right mindset, I strongly believe that anyone can manage a lean social media testing program. I’m writing this article to share seven simple tests that you can run today. But before we begin testing, you need to lay out some metrics to input your data in for analysis.</p>
<p>Microinteractions are such a fundamental part of website design these days, that any site without them will probably look boring and bland. We like to think of them as the magic components that add delight, create surprise, and offer something entertaining and engaging.</p>
<p>However, creating fabulous microinteraction design isn&#8217;t always easy. You&#8217;ve got to create something practical which makes the user&#8217;s life easier. It needs to be intuitive, human and responsive.</p>
<p>In short, if you haven&#8217;t got microinteraction design mastered by now&#8230; you really need to get on it pronto! To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke.</p>
<p>For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins.</p>
</div>
<h2 class="section-title section-title-default " style="text-align: left;">Setup Your Metrics for Documentation</h2>
<div class="text-element content-element">
<p>To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke. For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins. That being said, for each of the following test ideas, I’ll be sharing two alternative social media post versions that you can try. When you think about these different versions, here’s a handy format to collect data:</p>
</div>
<p><img decoding="async" class="aligncenter wp-image-4374 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/interface-icons-freebie-awwwards-transparent.png" alt="interface-icons-freebie-awwwards-transparent" width="1200" height="800" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent.png 1200w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-300x200.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-768x512.png 768w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-1024x683.png 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<p>They quote a 2009 study from Georgia Tech where over 1 million Pinterest graphics were evaluated to determine which colors were related with the most shared pins. Researchers concluded that red, purple and pink promote sharing, while green, black, blue and yellow all stop people from sharing. Considering that fonts can also play an instrumental role in how social media graphics are shared, launch two posts where the only difference is the font used to communicate the message.</p>
</div>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/09/14/how-to-start-a-consulting-business/">How to Start a Consulting Business</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.smartpaybrasil.com.br/2016/09/14/how-to-start-a-consulting-business/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>5 Steps to Building a 6-Figure Consultancy</title>
		<link>https://www.smartpaybrasil.com.br/2016/09/14/5-steps-to-building-a-6-figure-consultancy/</link>
					<comments>https://www.smartpaybrasil.com.br/2016/09/14/5-steps-to-building-a-6-figure-consultancy/#respond</comments>
		
		<dc:creator><![CDATA[@patrimonialsmart]]></dc:creator>
		<pubDate>Wed, 14 Sep 2016 13:01:59 +0000</pubDate>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[consult]]></category>
		<category><![CDATA[income]]></category>
		<category><![CDATA[steps]]></category>
		<guid isPermaLink="false">http://modeltheme.com/mt_konsulting/?p=6100</guid>

					<description><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day? Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable [&#8230;]</p>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/09/14/5-steps-to-building-a-6-figure-consultancy/">5 Steps to Building a 6-Figure Consultancy</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share <i>at least</i> a certain number of social media posts each day?</p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons.</p>
<p>This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png.</p>
<div class="text-element content-element">
<p><span id="more-6100"></span></p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png, jpg, sketch and psd.</p>
<p>Granted, <i>experimentation</i> can sound a bit intimidating. I know because I’ve worked with hundreds of entrepreneurs who feel that “social media tests” are some obscure tactics only data scientists can handle. Nothing could be farther from the truth.</p>
<div class="text-element content-element">
<p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-4375 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/ui-icons-filled-awwwards.png" alt="ui-icons-filled-awwwards" width="941" height="500" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards.png 941w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-300x159.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-768x408.png 768w" sizes="(max-width: 941px) 100vw, 941px" /></p>
<p>Given the right tools, and having adopted the right mindset, I strongly believe that anyone can manage a lean social media testing program. I’m writing this article to share seven simple tests that you can run today. But before we begin testing, you need to lay out some metrics to input your data in for analysis.</p>
<p>Microinteractions are such a fundamental part of website design these days, that any site without them will probably look boring and bland. We like to think of them as the magic components that add delight, create surprise, and offer something entertaining and engaging.</p>
<p>However, creating fabulous microinteraction design isn&#8217;t always easy. You&#8217;ve got to create something practical which makes the user&#8217;s life easier. It needs to be intuitive, human and responsive.</p>
<p>In short, if you haven&#8217;t got microinteraction design mastered by now&#8230; you really need to get on it pronto! To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke.</p>
<p>For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins.</p>
</div>
<h2 class="section-title section-title-default " style="text-align: left;">Setup Your Metrics for Documentation</h2>
<div class="text-element content-element">
<p>To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke. For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins. That being said, for each of the following test ideas, I’ll be sharing two alternative social media post versions that you can try. When you think about these different versions, here’s a handy format to collect data:</p>
</div>
<p><img decoding="async" class="aligncenter wp-image-4374 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/interface-icons-freebie-awwwards-transparent.png" alt="interface-icons-freebie-awwwards-transparent" width="1200" height="800" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent.png 1200w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-300x200.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-768x512.png 768w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-1024x683.png 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<p>They quote a 2009 study from Georgia Tech where over 1 million Pinterest graphics were evaluated to determine which colors were related with the most shared pins. Researchers concluded that red, purple and pink promote sharing, while green, black, blue and yellow all stop people from sharing. Considering that fonts can also play an instrumental role in how social media graphics are shared, launch two posts where the only difference is the font used to communicate the message.</p>
</div>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/09/14/5-steps-to-building-a-6-figure-consultancy/">5 Steps to Building a 6-Figure Consultancy</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.smartpaybrasil.com.br/2016/09/14/5-steps-to-building-a-6-figure-consultancy/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Truths it Rarely Helps to Tell Your Client</title>
		<link>https://www.smartpaybrasil.com.br/2016/03/13/truths-it-rarely-helps-to-tell-your-client/</link>
					<comments>https://www.smartpaybrasil.com.br/2016/03/13/truths-it-rarely-helps-to-tell-your-client/#comments</comments>
		
		<dc:creator><![CDATA[@patrimonialsmart]]></dc:creator>
		<pubDate>Sun, 13 Mar 2016 14:22:37 +0000</pubDate>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[help]]></category>
		<category><![CDATA[people]]></category>
		<guid isPermaLink="false">http://connection.modeltheme.com/?p=1118</guid>

					<description><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day? Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable [&#8230;]</p>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/03/13/truths-it-rarely-helps-to-tell-your-client/">Truths it Rarely Helps to Tell Your Client</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share <i>at least</i> a certain number of social media posts each day?</p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons.</p>
<p>This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png.</p>
<div class="text-element content-element">
<p><span id="more-1118"></span></p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png, jpg, sketch and psd.</p>
<p>Granted, <i>experimentation</i> can sound a bit intimidating. I know because I’ve worked with hundreds of entrepreneurs who feel that “social media tests” are some obscure tactics only data scientists can handle. Nothing could be farther from the truth.</p>
<div class="text-element content-element">
<p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-4375 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/ui-icons-filled-awwwards.png" alt="ui-icons-filled-awwwards" width="941" height="500" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards.png 941w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-300x159.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-768x408.png 768w" sizes="(max-width: 941px) 100vw, 941px" /></p>
<p>Given the right tools, and having adopted the right mindset, I strongly believe that anyone can manage a lean social media testing program. I’m writing this article to share seven simple tests that you can run today. But before we begin testing, you need to lay out some metrics to input your data in for analysis.</p>
<p>Microinteractions are such a fundamental part of website design these days, that any site without them will probably look boring and bland. We like to think of them as the magic components that add delight, create surprise, and offer something entertaining and engaging.</p>
<p>However, creating fabulous microinteraction design isn&#8217;t always easy. You&#8217;ve got to create something practical which makes the user&#8217;s life easier. It needs to be intuitive, human and responsive.</p>
<p>In short, if you haven&#8217;t got microinteraction design mastered by now&#8230; you really need to get on it pronto! To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke.</p>
<p>For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins.</p>
</div>
<h2 class="section-title section-title-default " style="text-align: left;">Setup Your Metrics for Documentation</h2>
<div class="text-element content-element">
<p>To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke. For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins. That being said, for each of the following test ideas, I’ll be sharing two alternative social media post versions that you can try. When you think about these different versions, here’s a handy format to collect data:</p>
</div>
<p><img decoding="async" class="aligncenter wp-image-4374 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/interface-icons-freebie-awwwards-transparent.png" alt="interface-icons-freebie-awwwards-transparent" width="1200" height="800" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent.png 1200w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-300x200.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-768x512.png 768w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-1024x683.png 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<p>They quote a 2009 study from Georgia Tech where over 1 million Pinterest graphics were evaluated to determine which colors were related with the most shared pins. Researchers concluded that red, purple and pink promote sharing, while green, black, blue and yellow all stop people from sharing. Considering that fonts can also play an instrumental role in how social media graphics are shared, launch two posts where the only difference is the font used to communicate the message.</p>
</div>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/03/13/truths-it-rarely-helps-to-tell-your-client/">Truths it Rarely Helps to Tell Your Client</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.smartpaybrasil.com.br/2016/03/13/truths-it-rarely-helps-to-tell-your-client/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>3 Steps to Find a Business Mentor</title>
		<link>https://www.smartpaybrasil.com.br/2016/02/28/3-steps-to-find-a-business-mentor/</link>
					<comments>https://www.smartpaybrasil.com.br/2016/02/28/3-steps-to-find-a-business-mentor/#comments</comments>
		
		<dc:creator><![CDATA[@patrimonialsmart]]></dc:creator>
		<pubDate>Sun, 28 Feb 2016 14:19:10 +0000</pubDate>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[mentor]]></category>
		<guid isPermaLink="false">http://connection.modeltheme.com/?p=1110</guid>

					<description><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day? Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable [&#8230;]</p>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/02/28/3-steps-to-find-a-business-mentor/">3 Steps to Find a Business Mentor</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share <i>at least</i> a certain number of social media posts each day?</p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons.</p>
<p>This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png.</p>
<div class="text-element content-element">
<p><span id="more-1110"></span></p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png, jpg, sketch and psd.</p>
<p>Granted, <i>experimentation</i> can sound a bit intimidating. I know because I’ve worked with hundreds of entrepreneurs who feel that “social media tests” are some obscure tactics only data scientists can handle. Nothing could be farther from the truth.</p>
<div class="text-element content-element">
<p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-4375 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/ui-icons-filled-awwwards.png" alt="ui-icons-filled-awwwards" width="941" height="500" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards.png 941w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-300x159.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-768x408.png 768w" sizes="(max-width: 941px) 100vw, 941px" /></p>
<p>Given the right tools, and having adopted the right mindset, I strongly believe that anyone can manage a lean social media testing program. I’m writing this article to share seven simple tests that you can run today. But before we begin testing, you need to lay out some metrics to input your data in for analysis.</p>
<p>Microinteractions are such a fundamental part of website design these days, that any site without them will probably look boring and bland. We like to think of them as the magic components that add delight, create surprise, and offer something entertaining and engaging.</p>
<p>However, creating fabulous microinteraction design isn&#8217;t always easy. You&#8217;ve got to create something practical which makes the user&#8217;s life easier. It needs to be intuitive, human and responsive.</p>
<p>In short, if you haven&#8217;t got microinteraction design mastered by now&#8230; you really need to get on it pronto! To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke.</p>
<p>For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins.</p>
</div>
<h2 class="section-title section-title-default " style="text-align: left;">Setup Your Metrics for Documentation</h2>
<div class="text-element content-element">
<p>To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke. For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins. That being said, for each of the following test ideas, I’ll be sharing two alternative social media post versions that you can try. When you think about these different versions, here’s a handy format to collect data:</p>
</div>
<p><img decoding="async" class="aligncenter wp-image-4374 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/interface-icons-freebie-awwwards-transparent.png" alt="interface-icons-freebie-awwwards-transparent" width="1200" height="800" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent.png 1200w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-300x200.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-768x512.png 768w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-1024x683.png 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<p>They quote a 2009 study from Georgia Tech where over 1 million Pinterest graphics were evaluated to determine which colors were related with the most shared pins. Researchers concluded that red, purple and pink promote sharing, while green, black, blue and yellow all stop people from sharing. Considering that fonts can also play an instrumental role in how social media graphics are shared, launch two posts where the only difference is the font used to communicate the message.</p>
</div>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/02/28/3-steps-to-find-a-business-mentor/">3 Steps to Find a Business Mentor</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.smartpaybrasil.com.br/2016/02/28/3-steps-to-find-a-business-mentor/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>Ways to Generate Leads for Your Consulting Business</title>
		<link>https://www.smartpaybrasil.com.br/2016/02/27/ways-to-generate-leads-for-your-consulting-business/</link>
					<comments>https://www.smartpaybrasil.com.br/2016/02/27/ways-to-generate-leads-for-your-consulting-business/#comments</comments>
		
		<dc:creator><![CDATA[@patrimonialsmart]]></dc:creator>
		<pubDate>Sat, 27 Feb 2016 14:20:53 +0000</pubDate>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[advertise]]></category>
		<category><![CDATA[consult]]></category>
		<category><![CDATA[generate]]></category>
		<guid isPermaLink="false">http://connection.modeltheme.com/?p=1114</guid>

					<description><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day? Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable [&#8230;]</p>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/02/27/ways-to-generate-leads-for-your-consulting-business/">Ways to Generate Leads for Your Consulting Business</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share <i>at least</i> a certain number of social media posts each day?</p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons.</p>
<p>This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png.</p>
<div class="text-element content-element">
<p><span id="more-1114"></span></p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png, jpg, sketch and psd.</p>
<p>Granted, <i>experimentation</i> can sound a bit intimidating. I know because I’ve worked with hundreds of entrepreneurs who feel that “social media tests” are some obscure tactics only data scientists can handle. Nothing could be farther from the truth.</p>
<div class="text-element content-element">
<p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-4375 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/ui-icons-filled-awwwards.png" alt="ui-icons-filled-awwwards" width="941" height="500" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards.png 941w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-300x159.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-768x408.png 768w" sizes="(max-width: 941px) 100vw, 941px" /></p>
<p>Given the right tools, and having adopted the right mindset, I strongly believe that anyone can manage a lean social media testing program. I’m writing this article to share seven simple tests that you can run today. But before we begin testing, you need to lay out some metrics to input your data in for analysis.</p>
<p>Microinteractions are such a fundamental part of website design these days, that any site without them will probably look boring and bland. We like to think of them as the magic components that add delight, create surprise, and offer something entertaining and engaging.</p>
<p>However, creating fabulous microinteraction design isn&#8217;t always easy. You&#8217;ve got to create something practical which makes the user&#8217;s life easier. It needs to be intuitive, human and responsive.</p>
<p>In short, if you haven&#8217;t got microinteraction design mastered by now&#8230; you really need to get on it pronto! To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke.</p>
<p>For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins.</p>
</div>
<h2 class="section-title section-title-default " style="text-align: left;">Setup Your Metrics for Documentation</h2>
<div class="text-element content-element">
<p>To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke. For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins. That being said, for each of the following test ideas, I’ll be sharing two alternative social media post versions that you can try. When you think about these different versions, here’s a handy format to collect data:</p>
</div>
<p><img decoding="async" class="aligncenter wp-image-4374 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/interface-icons-freebie-awwwards-transparent.png" alt="interface-icons-freebie-awwwards-transparent" width="1200" height="800" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent.png 1200w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-300x200.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-768x512.png 768w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-1024x683.png 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<p>They quote a 2009 study from Georgia Tech where over 1 million Pinterest graphics were evaluated to determine which colors were related with the most shared pins. Researchers concluded that red, purple and pink promote sharing, while green, black, blue and yellow all stop people from sharing. Considering that fonts can also play an instrumental role in how social media graphics are shared, launch two posts where the only difference is the font used to communicate the message.</p>
</div>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/02/27/ways-to-generate-leads-for-your-consulting-business/">Ways to Generate Leads for Your Consulting Business</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></content:encoded>
					
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			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>Want to Become a Consultant? You&#8217;ve Got to Produce Great Thought-Leadership Content.</title>
		<link>https://www.smartpaybrasil.com.br/2016/02/24/want-to-become-a-consultant-youve-got-to-produce-great-thought-leadership-content/</link>
					<comments>https://www.smartpaybrasil.com.br/2016/02/24/want-to-become-a-consultant-youve-got-to-produce-great-thought-leadership-content/#comments</comments>
		
		<dc:creator><![CDATA[@patrimonialsmart]]></dc:creator>
		<pubDate>Wed, 24 Feb 2016 14:21:19 +0000</pubDate>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[course]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[producing]]></category>
		<guid isPermaLink="false">http://connection.modeltheme.com/?p=1115</guid>

					<description><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day? Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable [&#8230;]</p>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/02/24/want-to-become-a-consultant-youve-got-to-produce-great-thought-leadership-content/">Want to Become a Consultant? You&#8217;ve Got to Produce Great Thought-Leadership Content.</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share <i>at least</i> a certain number of social media posts each day?</p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons.</p>
<p>This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png.</p>
<div class="text-element content-element">
<p><span id="more-1115"></span></p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png, jpg, sketch and psd.</p>
<p>Granted, <i>experimentation</i> can sound a bit intimidating. I know because I’ve worked with hundreds of entrepreneurs who feel that “social media tests” are some obscure tactics only data scientists can handle. Nothing could be farther from the truth.</p>
<div class="text-element content-element">
<p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-4375 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/ui-icons-filled-awwwards.png" alt="ui-icons-filled-awwwards" width="941" height="500" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards.png 941w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-300x159.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-768x408.png 768w" sizes="(max-width: 941px) 100vw, 941px" /></p>
<p>Given the right tools, and having adopted the right mindset, I strongly believe that anyone can manage a lean social media testing program. I’m writing this article to share seven simple tests that you can run today. But before we begin testing, you need to lay out some metrics to input your data in for analysis.</p>
<p>Microinteractions are such a fundamental part of website design these days, that any site without them will probably look boring and bland. We like to think of them as the magic components that add delight, create surprise, and offer something entertaining and engaging.</p>
<p>However, creating fabulous microinteraction design isn&#8217;t always easy. You&#8217;ve got to create something practical which makes the user&#8217;s life easier. It needs to be intuitive, human and responsive.</p>
<p>In short, if you haven&#8217;t got microinteraction design mastered by now&#8230; you really need to get on it pronto! To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke.</p>
<p>For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins.</p>
</div>
<h2 class="section-title section-title-default " style="text-align: left;">Setup Your Metrics for Documentation</h2>
<div class="text-element content-element">
<p>To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke. For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins. That being said, for each of the following test ideas, I’ll be sharing two alternative social media post versions that you can try. When you think about these different versions, here’s a handy format to collect data:</p>
</div>
<p><img decoding="async" class="aligncenter wp-image-4374 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/interface-icons-freebie-awwwards-transparent.png" alt="interface-icons-freebie-awwwards-transparent" width="1200" height="800" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent.png 1200w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-300x200.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-768x512.png 768w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-1024x683.png 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<p>They quote a 2009 study from Georgia Tech where over 1 million Pinterest graphics were evaluated to determine which colors were related with the most shared pins. Researchers concluded that red, purple and pink promote sharing, while green, black, blue and yellow all stop people from sharing. Considering that fonts can also play an instrumental role in how social media graphics are shared, launch two posts where the only difference is the font used to communicate the message.</p>
</div>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/02/24/want-to-become-a-consultant-youve-got-to-produce-great-thought-leadership-content/">Want to Become a Consultant? You&#8217;ve Got to Produce Great Thought-Leadership Content.</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.smartpaybrasil.com.br/2016/02/24/want-to-become-a-consultant-youve-got-to-produce-great-thought-leadership-content/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>Hire a Branding Consultant</title>
		<link>https://www.smartpaybrasil.com.br/2016/02/24/hire-a-branding-consultant/</link>
					<comments>https://www.smartpaybrasil.com.br/2016/02/24/hire-a-branding-consultant/#comments</comments>
		
		<dc:creator><![CDATA[@patrimonialsmart]]></dc:creator>
		<pubDate>Wed, 24 Feb 2016 14:15:11 +0000</pubDate>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[jobs]]></category>
		<guid isPermaLink="false">http://connection.modeltheme.com/?p=1095</guid>

					<description><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day? Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable [&#8230;]</p>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/02/24/hire-a-branding-consultant/">Hire a Branding Consultant</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share <i>at least</i> a certain number of social media posts each day?</p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons.</p>
<p>This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png.</p>
<div class="text-element content-element">
<p><span id="more-1095"></span></p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png, jpg, sketch and psd.</p>
<p>Granted, <i>experimentation</i> can sound a bit intimidating. I know because I’ve worked with hundreds of entrepreneurs who feel that “social media tests” are some obscure tactics only data scientists can handle. Nothing could be farther from the truth.</p>
<div class="text-element content-element">
<p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-4375 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/ui-icons-filled-awwwards.png" alt="ui-icons-filled-awwwards" width="941" height="500" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards.png 941w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-300x159.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-768x408.png 768w" sizes="(max-width: 941px) 100vw, 941px" /></p>
<p>Given the right tools, and having adopted the right mindset, I strongly believe that anyone can manage a lean social media testing program. I’m writing this article to share seven simple tests that you can run today. But before we begin testing, you need to lay out some metrics to input your data in for analysis.</p>
<p>Microinteractions are such a fundamental part of website design these days, that any site without them will probably look boring and bland. We like to think of them as the magic components that add delight, create surprise, and offer something entertaining and engaging.</p>
<p>However, creating fabulous microinteraction design isn&#8217;t always easy. You&#8217;ve got to create something practical which makes the user&#8217;s life easier. It needs to be intuitive, human and responsive.</p>
<p>In short, if you haven&#8217;t got microinteraction design mastered by now&#8230; you really need to get on it pronto! To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke.</p>
<p>For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins.</p>
</div>
<h2 class="section-title section-title-default " style="text-align: left;">Setup Your Metrics for Documentation</h2>
<div class="text-element content-element">
<p>To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke. For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins. That being said, for each of the following test ideas, I’ll be sharing two alternative social media post versions that you can try. When you think about these different versions, here’s a handy format to collect data:</p>
</div>
<p><img decoding="async" class="aligncenter wp-image-4374 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/interface-icons-freebie-awwwards-transparent.png" alt="interface-icons-freebie-awwwards-transparent" width="1200" height="800" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent.png 1200w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-300x200.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-768x512.png 768w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-1024x683.png 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<p>They quote a 2009 study from Georgia Tech where over 1 million Pinterest graphics were evaluated to determine which colors were related with the most shared pins. Researchers concluded that red, purple and pink promote sharing, while green, black, blue and yellow all stop people from sharing. Considering that fonts can also play an instrumental role in how social media graphics are shared, launch two posts where the only difference is the font used to communicate the message.</p>
</div>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/02/24/hire-a-branding-consultant/">Hire a Branding Consultant</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.smartpaybrasil.com.br/2016/02/24/hire-a-branding-consultant/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>The 6-Step Method for Managing Any Ethical Dilemma</title>
		<link>https://www.smartpaybrasil.com.br/2016/02/22/the-6-step-method-for-managing-any-ethical-dilemma/</link>
					<comments>https://www.smartpaybrasil.com.br/2016/02/22/the-6-step-method-for-managing-any-ethical-dilemma/#comments</comments>
		
		<dc:creator><![CDATA[@patrimonialsmart]]></dc:creator>
		<pubDate>Mon, 22 Feb 2016 14:18:41 +0000</pubDate>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[methods]]></category>
		<guid isPermaLink="false">http://connection.modeltheme.com/?p=1109</guid>

					<description><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day? Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable [&#8230;]</p>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/02/22/the-6-step-method-for-managing-any-ethical-dilemma/">The 6-Step Method for Managing Any Ethical Dilemma</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share <i>at least</i> a certain number of social media posts each day?</p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons.</p>
<p>This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png.</p>
<div class="text-element content-element">
<p><span id="more-1109"></span></p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png, jpg, sketch and psd.</p>
<p>Granted, <i>experimentation</i> can sound a bit intimidating. I know because I’ve worked with hundreds of entrepreneurs who feel that “social media tests” are some obscure tactics only data scientists can handle. Nothing could be farther from the truth.</p>
<div class="text-element content-element">
<p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-4375 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/ui-icons-filled-awwwards.png" alt="ui-icons-filled-awwwards" width="941" height="500" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards.png 941w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-300x159.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-768x408.png 768w" sizes="(max-width: 941px) 100vw, 941px" /></p>
<p>Given the right tools, and having adopted the right mindset, I strongly believe that anyone can manage a lean social media testing program. I’m writing this article to share seven simple tests that you can run today. But before we begin testing, you need to lay out some metrics to input your data in for analysis.</p>
<p>Microinteractions are such a fundamental part of website design these days, that any site without them will probably look boring and bland. We like to think of them as the magic components that add delight, create surprise, and offer something entertaining and engaging.</p>
<p>However, creating fabulous microinteraction design isn&#8217;t always easy. You&#8217;ve got to create something practical which makes the user&#8217;s life easier. It needs to be intuitive, human and responsive.</p>
<p>In short, if you haven&#8217;t got microinteraction design mastered by now&#8230; you really need to get on it pronto! To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke.</p>
<p>For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins.</p>
</div>
<h2 class="section-title section-title-default " style="text-align: left;">Setup Your Metrics for Documentation</h2>
<div class="text-element content-element">
<p>To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke. For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins. That being said, for each of the following test ideas, I’ll be sharing two alternative social media post versions that you can try. When you think about these different versions, here’s a handy format to collect data:</p>
</div>
<p><img decoding="async" class="aligncenter wp-image-4374 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/interface-icons-freebie-awwwards-transparent.png" alt="interface-icons-freebie-awwwards-transparent" width="1200" height="800" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent.png 1200w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-300x200.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-768x512.png 768w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-1024x683.png 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<p>They quote a 2009 study from Georgia Tech where over 1 million Pinterest graphics were evaluated to determine which colors were related with the most shared pins. Researchers concluded that red, purple and pink promote sharing, while green, black, blue and yellow all stop people from sharing. Considering that fonts can also play an instrumental role in how social media graphics are shared, launch two posts where the only difference is the font used to communicate the message.</p>
</div>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/02/22/the-6-step-method-for-managing-any-ethical-dilemma/">The 6-Step Method for Managing Any Ethical Dilemma</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
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			<slash:comments>1</slash:comments>
		
		
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		<title>Secrets Your Business Mentor Won&#8217;t Tell You</title>
		<link>https://www.smartpaybrasil.com.br/2016/02/18/secrets-your-business-mentor-wont-tell-you/</link>
					<comments>https://www.smartpaybrasil.com.br/2016/02/18/secrets-your-business-mentor-wont-tell-you/#comments</comments>
		
		<dc:creator><![CDATA[@patrimonialsmart]]></dc:creator>
		<pubDate>Thu, 18 Feb 2016 14:18:21 +0000</pubDate>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[mentor]]></category>
		<category><![CDATA[secrets]]></category>
		<guid isPermaLink="false">http://connection.modeltheme.com/?p=1108</guid>

					<description><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day? Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable [&#8230;]</p>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/02/18/secrets-your-business-mentor-wont-tell-you/">Secrets Your Business Mentor Won&#8217;t Tell You</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share <i>at least</i> a certain number of social media posts each day?</p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons.</p>
<p>This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png.</p>
<div class="text-element content-element">
<p><span id="more-1108"></span></p>
<p>Designer and illustrator Darius Dan shares with us a set of free, high quality, downloadable icons selected from Swifticons. This editable selection includes sets of colored, filled, flat and outlined styles available for personal and commercial use. Available in the following formats: svg, ai, png, jpg, sketch and psd.</p>
<p>Granted, <i>experimentation</i> can sound a bit intimidating. I know because I’ve worked with hundreds of entrepreneurs who feel that “social media tests” are some obscure tactics only data scientists can handle. Nothing could be farther from the truth.</p>
<div class="text-element content-element">
<p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-4375 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/ui-icons-filled-awwwards.png" alt="ui-icons-filled-awwwards" width="941" height="500" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards.png 941w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-300x159.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/ui-icons-filled-awwwards-768x408.png 768w" sizes="(max-width: 941px) 100vw, 941px" /></p>
<p>Given the right tools, and having adopted the right mindset, I strongly believe that anyone can manage a lean social media testing program. I’m writing this article to share seven simple tests that you can run today. But before we begin testing, you need to lay out some metrics to input your data in for analysis.</p>
<p>Microinteractions are such a fundamental part of website design these days, that any site without them will probably look boring and bland. We like to think of them as the magic components that add delight, create surprise, and offer something entertaining and engaging.</p>
<p>However, creating fabulous microinteraction design isn&#8217;t always easy. You&#8217;ve got to create something practical which makes the user&#8217;s life easier. It needs to be intuitive, human and responsive.</p>
<p>In short, if you haven&#8217;t got microinteraction design mastered by now&#8230; you really need to get on it pronto! To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke.</p>
<p>For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins.</p>
</div>
<h2 class="section-title section-title-default " style="text-align: left;">Setup Your Metrics for Documentation</h2>
<div class="text-element content-element">
<p>To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke. For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins. That being said, for each of the following test ideas, I’ll be sharing two alternative social media post versions that you can try. When you think about these different versions, here’s a handy format to collect data:</p>
</div>
<p><img decoding="async" class="aligncenter wp-image-4374 size-full" src="http://modeltheme.com/mt_konsulting/wp-content/uploads_dummy_data/2016/03/interface-icons-freebie-awwwards-transparent.png" alt="interface-icons-freebie-awwwards-transparent" width="1200" height="800" srcset="https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent.png 1200w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-300x200.png 300w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-768x512.png 768w, https://www.smartpaybrasil.com.br/wp-content/uploads/2016/03/interface-icons-freebie-awwwards-transparent-1024x683.png 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<p>They quote a 2009 study from Georgia Tech where over 1 million Pinterest graphics were evaluated to determine which colors were related with the most shared pins. Researchers concluded that red, purple and pink promote sharing, while green, black, blue and yellow all stop people from sharing. Considering that fonts can also play an instrumental role in how social media graphics are shared, launch two posts where the only difference is the font used to communicate the message.</p>
</div>
<p>O conteúdo <a href="https://www.smartpaybrasil.com.br/2016/02/18/secrets-your-business-mentor-wont-tell-you/">Secrets Your Business Mentor Won&#8217;t Tell You</a> aparece primeiro em <a href="https://www.smartpaybrasil.com.br">SmartPay</a>.</p>
]]></content:encoded>
					
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			<slash:comments>4</slash:comments>
		
		
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